Clearbit Pricing After the HubSpot Acquisition: Free for HubSpot Users but Everyone Else Pays $15K+ Per Year

Best Clearbit Alternatives in 2026 (And Why Teams Are Switching)

HubSpot acquired Clearbit in December 2023 and rebranded it as Breeze Intelligence - an add-on that starts at $45 per month for 100 enrichment credits and requires a HubSpot subscription per HubSpot's pricing page. Free Clearbit accounts were sunset on April 30, 2025. If you use Salesforce, Pipedrive, or any non-HubSpot CRM, Clearbit no longer works for you. Teams running Marketing Hub Professional with moderate enrichment report paying $5,390 per month or $64,680 annually per MarketBetter's cost analysis.

Apollo.io: Best for Cost-Conscious Teams ($49/user/mo)

Apollo provides the easiest low-risk switch from Clearbit. The free tier includes limited enrichment credits for testing. Paid plans start at $49 per user per month for 5,000 credits with access to a 275M+ contact database per Apollo's pricing page. Unlike Breeze Intelligence, Apollo works with any CRM through native integrations and API access.

Apollo's enrichment covers email, phone, company firmographics, and technographics - the same data types Clearbit provided. The accuracy gap is real but manageable: Apollo scores 7.7 on G2 for data accuracy versus Clearbit's historical 8.0+. For teams enriching under 10,000 records per month, Apollo delivers 90% of Clearbit's functionality at 20% of the cost.

The weakness: Apollo's phone number accuracy runs 30-75% depending on region per G2 reviews. If phone data matters for your outbound motion, pair Apollo with a phone-verified provider like Cognism or Lusha.

Cognism: Best for EMEA-Focused Teams ($15,000+/yr)

Cognism's Diamond Data provides phone-verified mobile numbers with a claimed 98% accuracy rate per Cognism's product documentation. For teams that relied on Clearbit's international data, Cognism fills the gap with the strongest EMEA contact coverage in the market per SalesIntel's competitive analysis.

Pricing starts at approximately $15,000 per year for the Platinum plan plus $1,500 per user annually. The Diamond (Elevate) plan runs $25,000+ per year plus $2,500 per user. A 5-person SDR team on Diamond pays roughly $37,500 per year per Salesmotion's pricing breakdown.

Cognism's Bombora-powered intent data adds a layer Clearbit never had: identifying accounts actively researching your product category. This transforms enrichment from a data lookup into a prioritization engine.

Clay: Best for Workflow Automation Teams ($185/mo)

Clay replaced Clearbit for teams that need enrichment inside automated workflows. Starting at $185 per month for the Launch plan with 2,500 data credits, Clay runs waterfall enrichment across 50+ data providers - including the same sources Clearbit used per Clay's marketplace documentation. One Clay lookup queries multiple sources, returning the best match.

Clay's March 2026 pricing overhaul cut marketplace data costs by 50-90% across most enrichment providers. The Growth plan at $495 per month includes 6,000 data credits and CRM sync - features that previously required the $800 Pro plan. For teams enriching 1,000-5,000 records per month, Clay costs less than Breeze Intelligence while querying 50x more data sources.

The trade-off: Clay has a steep learning curve. It's a workflow platform, not a simple enrichment API. Budget 2-4 weeks for setup and configuration versus Clearbit's plug-and-play approach.

Side-by-Side Comparison Table

The pattern is clear: Clearbit's acquisition locked it into HubSpot's ecosystem. Teams on other CRMs now have better options at every price point. Choose Apollo for budget, Cognism for EMEA accuracy, or Clay for multi-source workflows.

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Clearbit Alternative Questions